Reposting on Instagram, which entails sharing another user’s material on your profile while thanking them, improved my social media strategy substantially. I reposted a fellow Instagrammer’s landscape photo that matched my aesthetic after becoming initially dissatisfied with the slow follower growth and correctly acknowledged them. The original creator shared my repost, exposing me to a larger audience, which resulted in an unanticipated increase in my follower count and interaction.
This experience demonstrated the importance of reposting not just for increasing visibility but also for creating community participation and connections. It changed my perspective on Instagram from a solitary goal to a collaborative adventure, highlighting the value of community and shared perspectives.
However, while reposting may appear to be simple, there are a few guidelines and best practices to follow. This post will teach you everything you need to know so that you may smoothly publish compelling user-generated content with your audience.
How To Repost on Instagram
First and foremost, before you repost…
Reposting is a native feature that is baked into the product experience and expectations on other social networks. Because this isn’t a natural feature of Instagram, there must be an additional step. It is best to obtain permission from the original poster before reposting their work with credit.
- You can accomplish this in several ways:
- Send a direct message to the original poster on Instagram.
- To begin the conversation, leave a comment on their photo.
- Contact via email to finalize the specifics and obtain formal consent.
Reposting has been used as an Instagram technique for a long time, long before technologies like Buffer for Instagram were available. Third-party apps enabled certain repost functions, such as adding watermarks or @-mention credits to the shared photo. The simplest method, however, was to take a screenshot of the original article—a technique that may still be done today.
How To Repost a Screenshot On Instagram
In four simple steps, here’s how to manually repost photos:
#1. Take a screenshot of a photo
Open Instagram, find the photo you want to share with your followers and capture a screenshot of it.
#2. Upload your image to Instagram
Once you’ve saved the Instagram photo to your camera roll, go to Instagram’s plus-sign button, hit publish, and choose your screenshot as you would any other image you wish to share.
#3. Image resizing
Next, resize your post so that only the image is shown. You can do this using Instagram’s resize functionality, or if you want to crop before uploading the photo, you can do so using your phone’s photo editing functionality.
Make sure to attribute the source of the image in your caption and tag their Instagram username.
Want to know if someone screenshots your post? Check out this video!
Third-party Instagram Reposting Apps
Third-party apps are also available in the app store, which allows you to repost images and reels right within Instagram. Here are a few ideas to get you started.
- Repost+ for Instagram: iOS and Android versions are available.
- Repost: For posts and stories. It is available for iOS.
- Repost for Instagram: JaredCo. Android is supported.
How to Repost on Instagram Stories
You can also repost original content from others on your Instagram Story. You must be in the app to achieve this, but the procedure is the same for Android and iPhone. Follow these procedures to repost content from your story:
- On the post or reel you wish to share, tap the paper airplane icon.
- To add this to your story, select the option.
- In the top-right corner, you may personalize your post with GIFs, stickers, text, and caption options.
- Make sure “add post to your story” is chosen by tapping the arrow in the bottom-right corner.
- Choose whether to share it with your story or with close friends and then click the arrow to post.
Remember that this will not function with a private account or advertisements; only those set to public will allow you to post their material on your own account.
How to Repost to Multiple Instagram Accounts at the Same Time
If your company operates in different parts of the world, caters to different consumer segments, or offers a variety of products and services, you’re probably maintaining many Instagram profiles (as well as accounts on other social media platforms).
Managing and reposting across many Instagram accounts can be difficult and time-consuming because you must:
- Switching between accounts regularly
- Keep track of various audiences and content.
- Make certain that each account is engaging and active.
- Keep your brand image consistent across all accounts.
With the foregoing in mind, how can you maintain consistency in your reposting schedule?
Here’s a workaround: you can repost to numerous Instagram profiles at the same time.
This is when things become complicated.
Posting (not reposting) to numerous Instagram accounts at the same time is simple with the native Instagram app. But what about reposting to several Instagram accounts? That will take some time.
Fortunately, NapoleonCat’s Social Media Publisher feature makes it easier to handle.
Before I explain how to repost to many Instagram accounts using NapoleonCat’s Publisher tool, consider the following:
NapoleonCat’s Publisher is a tool for social media scheduling. It assists you in planning, creating, and publishing content across several social media platforms (including TikTok, Facebook, Twitter, and Google My Business).
You may arrange all of your content in a social media calendar, choosing the days and hours when your posts will go live. Using a single dashboard, you can publish to several accounts at the same time and preview how your article will appear on each network.
Read Also: 5 Steps to Crushing Your Competition with Content Strategy
This is only applicable to real Instagram posts, not reposts. However, with an Instagram downloader tool, you can “repost” to numerous Instagram accounts at the same time.
This entails two major steps:
- Using an Instagram downloader tool (see previous section) to grab photographs or videos from the original post.
- Using NapoleonCat’s Publisher tool, I’m uploading and reposting to Instagram.
The first step is already familiar to you. The second step is just as simple, because “reposting” in this context means releasing fresh Instagram content.
Here’s how to go about it:
- Connect your Instagram account(s) to NapoleonCat first.
- Navigate to Publisher and select the date from your content calendar.
- Select the account or accounts to which you want to post. Then, write the caption for your post (or “repost”). Emojis and hashtags are welcome. If you choose, you may also tag other users (this is also a good moment to credit the original author).
- Upload the photo or video that you want to “repost.” Once uploaded, you can change the position and size of the photo (you can even publish a carousel post by adding more images or videos).
- Choose a date and time for your “repost” to be published.
You may also add a color-coded label or an internal label to your post to clearly identify which category it belongs to (for example, if it’s part of a commercial promotion or instructive series on a specific topic).
Team cooperation is also possible using NapoleonCat’s Social Media Publisher. You may see a list of all the posts (or “reposts”) that have been assigned to you by clicking to the My Tasks tab.
- You can narrow them down by platform, account, status, and author. Any task can also be marked as resolved by clicking on it.
- Then save your post as a draft or schedule it. You can also select to publish a “repost” immediately.
Why Should Your Brand Repost an Instagram Post?
Instagram is one of the most popular social media platforms. With over one billion monthly active users, brands that use the site as part of their marketing strategy can reach larger audiences and get recognition faster than on other social media networks.
And with that kind of readership, you want to routinely provide high-quality material — but that takes time, work, and resources that may not be in your budget right now. Because most marketers post 3-4 times a week, you need have a content backlog to meet up with demand.
Furthermore, user-generated content (UGC) succeeds admirably. In fact, 90% of consumers think UGC influences their purchasing decisions more than promotional emails or even search engine results.
Reposting to Instagram can help you emphasize consumer, brand loyalist, and employee brand endorsements. UGC is often regarded as more trustworthy because a consumer isn’t gaining anything by endorsing your product or service (unless it’s an advertisement); they’re simply telling their audiences that they enjoy your stuff.
Regramming Best Practices
Now that you understand how to regram, let’s go over some recommended practices. We do not advocate reposting anything without permission and proper credit. Be considerate and kind.
#1. Request permission and credit
The original photographer holds the rights to the shot, according to Instagram regulations. It is a violation of this policy to use their photo without their permission. Original photographers may submit an intellectual property violation against you, which may result in post-delete or account suspension if the offense is repeated. Review Instagram’s help page for further information on what copyright entails.
There are two ways to request permission:
- In a comment, ask whether you can reuse the photo with credit.
- Send the post to the account as a DM and request permission.
Take it a step further and include a link to your terms of service, as Airbnb does.
#2. Keep the original photographer in mind.
This means you should limit the number of adjustments you make. Try not to crop or use filters that detract from the original work. Take note of the original caption as well. Don’t just take the photo and write about your upcoming sale if the caption was written to emotionally match the photo.
#3. Combine original and regrammed content
A feed that simply contains regrammed content is essentially a repost account. If you’re a service or product brand, fresh content should still be the foundation of your Instagram strategy. Using UGC in your approach should focus on emphasizing your consumers’ opinions and product usage.
#4. Maintain brand consistency
You want the stuff you repost to be somewhat on-brand. For example, if green is your brand color and it appears throughout your account’s feed, you wouldn’t want to repost anything that is predominantly bright pink.
If you’re quoting the original post in your captions, make sure it still positively represents your company and the brand voice. Examine the user profile to determine that they are also a good account from which to repost. Even though it is not an official endorsement, reposts help the creator.
Reposting Done Right: 7 Inspiring Examples
The GoPro platform is based on user-generated content. Their Instagram feed frequently displays footage from members of their community and showcases the incredible photographs that a GoPro camera can capture. They also run challenges in which their fans submit images for a chance to win prizes.
GoPro has shared an extraordinary photo taken by a user.
Adobe’s Bēhance leverages Instagram to highlight artists and graphic designers who use their platform. They highlight artists and guest curators while presenting links to their work, giving their feed the atmosphere of a welcoming museum.
Bēhance operates a social platform for artists where they can share their work, network with friends and possible clients, and even live broadcast their creative processes. Reposts go a step further in promoting their users and are likely to pique the curiosity of creatives who haven’t yet signed up
Quince reposts images of customers wearing their apparel or using their home items in public — all while maintaining a simple aesthetic. For example, here’s a lovely photo of their linen bedding that a client initially shared:
These kinds of user uploads make Quince’s items feel much more approachable; you don’t need to be an expert to recreate their looks in your own house or wardrobe.
Poler manufactures outdoor adventure and camping gear and clothing. They use Instagram to showcase customer-generated content (UGC).
Poler’s goods are intended for use in the field, not in staged or stuffy photoshoots. User posts demonstrate how their products perform in a real-world situation, which is far more appealing to their target demographic.
Mailchimp is friendly, and its brand attitude is reflected in the material it shares on Instagram. They feature postings from partner companies in their story daily to demonstrate how businesses use their email solution.
This does more than simply promote Mailchimp’s partners; it also provides their audience with useful suggestions and unique ideas for how to use their product.
WeWork uses Instagram to highlight their co-working spaces as well as the incredible people and businesses who are members of their community. They frequently posts images of their spaces taken by community members. For instance, the member herself initially shared the following post, which features her dog:
WeWork features one of their members who is using one of their coworking spaces.
WeWork’s spaces are made to look modern and inviting in customer images. Sharing user-generated content from their workspaces allows their viewers to imagine themselves at WeWork.
#7. Design Tip
Design Tip is a must-follow account for anyone working in the design industry or wanting to learn more about design. The account posts content every day from their community of followers, such as this piece by Scott Martin (aka Burnt Toast), in which you must fill in the blank:
By sharing only user-generated content, the Design Tip can maintain a strict publishing schedule and sustain high engagement without having to spend time and money developing new, original content.
How to Use Instagram Story Reposts to Increase Engagement
Are you prepared to use Instagram Story reposts in your social media strategy? Here are some pointers to keep in mind to make the most of your resharing efforts.
- Get the best image quality possible.
- Curate user-created content.
- Recognize accounts that have referenced you.
- Add your personal touch to already-shared stories.
- Make a list of your reposts’ highlights.
#1. Get the best image quality possible.
Reposting content can frequently result in poor image quality, especially if you’re screenshotting or screen recording the postings you want to reshare. If you see that the quality is deteriorating, contact the creator and request the original files. This works especially well if it’s someone with whom you’ve previously worked or partnered.
#2. Curate material created by users
There are a plethora of talented content providers out there who are most likely posting about your brand. Most of the time, their images appear professional because they are taken from unusual angles and retouched with filters such as Instagram Photoshop actions. This is why, when your production levels are low, having a plethora of user-generated content to draw on can assist fill the gaps. Curate user-generated content by:
- Making use of a hashtag
- Create a category in Saved posts to develop your own UGC library
- Interspersing UGC posts with brand-created material
#3. Recognize accounts that have referenced you
When it comes to reposting on Instagram Story, the phrase “you rub my back and I’ll rub yours” has never been more true. Make your followers and customers feel appreciated by recognizing profiles that have included you in their stories and offering a brief thank you – every little bit helps!
Instagram Stories has an infinite supply of amusing GIFs, emoticons, music, and extra features like polls, check-ins, and tags that can boost your reshares. Try stamping posts, videos, and stories you repost with text and images in your brand colors and voice.
#5. Make a list of your reposts’ highlights
The Instagram Highlights feature allows you to organize your stories and keep them on your profile for longer than the customary 24 hours. If the stories, photographs, and videos you’re reposting to your Instagram Story are exceptionally informative or have a common subject, why not categorize them under their own Highlight? This allows your followers to easily access relevant information and explore curated content for a more engaging experience.
Advanced Instagram Reposting Methods
Strategic Reposting Timing
- Understanding Audience Activity: Examine Instagram analytics to see when your followers are the most active. Posting during these busy hours ensures that your reposts receive more visibility and engagement.
- Adapting to Time Zones: For a worldwide audience, plan reposts around different time zones. This could imply reposting the same content multiple times to efficiently reach people in different geographical places.
- Develop a repost schedule that complements your original material and is consistent and frequent. Avoid flooding your feed with reposts. Balance is essential for keeping your feed interesting and new.
- Choosing Relevant Hashtags: Choose hashtags that are pertinent to the original post, your brand, and your target audience. Avoid overly general hashtags in favor of those that are specific to your industry.
- Hashtag Research: To find trending and relevant hashtags, use programs like Hashtagify or Ingramer. Examine competitors and industry leaders to identify which hashtags they are efficiently employing.
- Custom Hashtags: In your reposts, create and use a distinct branded hashtag. This not only improves brand recognition but also encourages your audience to use this hashtag, expanding the chances for user-generated content.
Choosing the Best Content to Repost On Instagram
- Audience Alignment: Using lessons from earlier posts, analyze your audience’s preferences. Choose content that corresponds to these interests, whether inspirational, informative, or amusing.
- Visual Cohesion: Make sure that the content you repost is consistent with the visual tone and quality of your Instagram feed. This aids in the maintenance of a consistent brand image.
- Focus on reposting anything that offers value, whether it’s a customer review, an instructional piece, or user-generated content that shows off your product in real-world circumstances.
The Importance of Giving Credit to Original Creators
- Respect for Intellectual Property: Recognize that the original content creator retains ownership of their work. Reposting without credit can result in legal problems and harm your brand’s reputation.
- Methods of Credit: Always credit the original creator in your caption. Tag their account and include a mention of them in the post’s caption. Include a link to their profile or the original post if feasible.
By incorporating these advanced techniques into your Instagram strategy, you can maximize the impact of your reposts, ensuring that they not only enhance your content strategy but also adhere to best practices in terms of legal and ethical considerations, potentially opening the door to new collaborative opportunities.
As you can see, there are numerous methods for reposting content on Instagram. Try them out to find what works best for you and gets you the quality you want without taking up too much time.
At the same time, simply knowing how to repost stuff on Instagram isn’t enough. You should also discover some best practices for ensuring the quality and engagement of your reposts. Utilize the tips mentioned above to improve your Instagram content game.