Last year, I received an Instagram shadowban on my food blog account. It started when my engagement decreased dramatically and posts disappeared from hashtag searches. I traced the problem back to an automatic engagement service I had been utilizing, which most likely tripped Instagram’s spam filters. To address this, I stopped utilizing the tool, changed … [Read more…]
As a Type-A personality, that is a favorite expression of mine. And, having spent many years managing numerous social media platforms in marketing and media, I’ve discovered the hard way that this is one area where you just cannot wing it. Especially if you manage numerous channels.You need a social media content calendar.A social media … [Read more…]
Have you ever wondered how advertisers manage to capture our attention and affect our shopping decisions without our knowledge? Well, you are welcome to the fascinating realm of subliminal advertising. In this article, we will define subliminal advertising, note its impact on our subconscious minds, and expose some hidden strategies used by advertisers to get … [Read more…]
Make developing a media kit a high priority for your business. It will only take a few hours, but it will yield significant results in terms of press coverage. Don’t wait until it’s time to launch your big PR campaign to get your media kit ready. Invest the time now so that you are prepared … [Read more…]
Understanding and maximizing your cost per mille (CPM) is the secret weapon to boosting your earnings on YouTube, where content is king. As a YouTuber who has seen the ups and downs of ad revenue, I’m here to reveal the complexities of YouTube CPM and help you maximize its potential without falling prey to clickbait. … [Read more…]
Throughout my experience in affiliate marketing, I have embarked on a journey filled with valuable lessons, constant adaptation, and a willingness to take risks to foster innovation. In the early days of social media and before Google’s dominance, I enthusiastically embraced the realm of affiliate marketing. With a strong sense of purpose and genuine curiosity, … [Read more…]
Knowing how to create an RFP is critical for busy business owners, marketing managers, and other professionals entrusted with outsourcing work for their brands. It will save you time, money, and resources, attract top-tier vendors, and help you achieve success like never before. We’re digging into the world of Request for Proposal (RFP) templates today. … [Read more…]
Marketing is a dynamic and ever-changing landscape, and business-to-business (B2B) marketing presents a distinct set of difficulties and methods to consider. In this blog article, I will go into the realm of B2B marketing, dishing out the different types, best practices, and important trends for 2024, as well as B2B strategies necessary for better performance. … [Read more…]
Reposting on Instagram, which entails sharing another user’s material on your profile while thanking them, improved my social media strategy substantially. I reposted a fellow Instagrammer’s landscape photo that matched my aesthetic after becoming initially dissatisfied with the slow follower growth and correctly acknowledged them. The original creator shared my repost, exposing me to a … [Read more…]
I struggled to acquire traction on Instagram when I initially started using it. My posts were like specks in a big ocean of information. But everything changed when I realized the potential of a well-planned hashtag strategy. In this piece, I’ll share my experience and the hashtag approach that propelled my Instagram growth to new … [Read more…]